Nothing unveiled the CMF Phone 1 this past Monday, and it officially went on sale earlier today. The company is thrilled to announce that it sold over 100,000 units within the first three hours of availability.
For comparison, the Nothing Phone (2a), launched in March, took 24 hours to reach the same sales figure, making the CMF Phone 1 eight times faster in sales.
To celebrate the occasion, Nothing co-founder Akis Evangelidis said:
Following the incredible success of Phone (2a) in March, CMF Phone 1 is a breath of fresh air in a stagnating value segment that has seen more of the same in recent years and has often been neglected. Leveraging Nothing's innovation and strength in design, CMF Phone 1 brings something unique, fun, and functional, while still delivering a great user experience. Sales are never the end goal but the result of making great products loved by users – and we couldn’t be more grateful for the market reception and achieving this record-breaking result on the first day of sales. We thank the Nothing community, partners, and investors for all the support thus far and look forward to keeping on making tech fun again!The CMF Phone 1 hits the market with a distinctive blend of minimalist features and high customizability. Users can easily swap out the back cover and attach accessories like a lanyard. Looking ahead, the possibilities are vast, as Nothing has recently released documentation for anyone to 3D print their own back cover.