Is the Apple AirTag Still Worth It in 2025? Full Review & Use Cases
Apple AirTag made its debut in 2021 and quickly became a go-to device for locating lost keys, luggage, and everyday items. Four years later, it remains a compelling tracking tool—especially for Apple users. But with new alternatives emerging and AirTag 2 looming on the horizon, is it still worth buying in 2025? Let’s dive in.
Design & Hardware Specs
Size & Weight: Compact at 31.9 mm in diameter, 8 mm thick, and just 11 g in weight.
Durability: IP67-rated for dust and water resistance; can survive up to one meter underwater for 30 minutes Wikipedia.
Power: Powered by a replaceable CR2032 battery with approximately 1-year battery life, and sends low-battery alerts.
Connectivity: Bluetooth LE, NFC, and UWB for Precision Finding on compatible iPhones (iPhone 11 or newer).
Why AirTag Still Stands Out
1. Ultra-precise tracking with UWB & Find My
AirTag delivers pinpoint accuracy indoors using Ultra-Wideband with the “Find My” network—powered by over a billion Apple devices globally. The Verge notes it's unmatched for iPhone users thanks to UWB-supported Precision Finding.
2. No Monthly Fees
A one-time purchase with no subscription required. Battery replacement is easy and longstanding.
3. Effective Travel Companion
Parents and frequent travellers love AirTags for tracking luggage and bags. For example, AirTags are now supported by airlines like Lufthansa, Air Canada, and Singapore Airlines for real-time tracking integration. A parent reviewer reported using the AirTag during children's school trips to relieve anxiety and gain peace of mind.
Limitations You Should Know
Not for Tracking People or Moving Objects
AirTags are best suited for stationary items. They lack continuous location updates and are not GPS-enabled, making them ineffective for tracking moving people reliably.
Android & Non-Owner Support Issues
Most AirTag defenses (like anti-stalking alerts) rely on iPhones. Android users need Apple’s Tracker Detect app to scan manually, which is less seamless.
Accessory Cost & Volume Concerns
AirTags don’t come with built-in keyring holes—requiring separate holders. They’re also relatively quiet compared to alternatives like Tile or Chipolo.
Privacy & Security Considerations
Apple has built-in anti-stalking technology. If an unknown AirTag moves with you, your iPhone alerts you within 8–24 hours. However, earlier reports found ways to disable alerting by physically modifying the device. Apple continues to refine these features, including more audible tracking alerts and safer lost-mode behavior.
What to Expect from AirTag 2 in 2025
Leaks suggest the AirTag 2 may debut at WWDC 2025, featuring:
A new UWB chip with tripled range (up to 200m outdoors)
Improved directional sound tracking, faster location speeds
3-year battery life with low-power mode
Tamper-resistant speaker and privacy enhancements
Maintenance of IP67 rating, with a matte black color variant rumored.
Bottom Line: Should You Buy It Now?
If you're in the Apple ecosystem, use AirTags daily, or travel frequently—they're still among the best trackers for ease, accuracy, and reliability.
If you're an Android user, or need features like real-time movement tracking, the AirTag is clearly less optimal. Alternatives like Tile or SmartTag may suit better.
If upgrading is possible, waiting for AirTag 2 could give you more range and functionality.
Use Cases & Tips:
Attach to luggage, backpacks, or keys before travel
Use with Apple Wallet/Cardholder
Subscribe to Find My network and air travel apps for real-time item tracking
Replace battery annually and keep firmware up to date
For Apple users on the lookout for reliable peace-of-mind devices, AirTag remains a smart accessory in 2025. Just don’t forget to invest in an accessory of your choice — holders are affordable and plenty of third-party options exist.
Image Credit: Simon Cocks
