Samsung and Google made AI features a big part of their latest smartphone announcements, and now it is time for Apple to jump the bandwagon. Tim Cook said in the earnings call, following the company's financial report that he will talk about generative AI “later this year”.
The reasonable assumption is the features will be introduced at WWDC in the summer, before arriving in September in the iPhone 16 lineup.
This is what Tim Cook had exactly to say about generative AI:
In terms of generative AI, which, I’d guess, is your focus, we have a lot of work going on internally as I’ve alluded to before. Our MO, if you will, has always been to do work and then talk about work and not to get out in front of ourselves. And so, we’re going to hold that to this as well. But we’ve got some things that we are incredibly excited about that we’ll be talking about later this year.
Code in iOS 17.4 suggests Siri might use AI for summarization, smart replies in Messages, and AI across apps like Apple Music, Pages, and Keynote. The company apparently is not set on an AI model – it is currently testing some that are on-device and others that rely on internet connection.